Petroferm

The Need:

Petroferm Inc. (“Petroferm”) is a specialty chemical manufacturer with a diverse product offering. Having gone through a corporate restructure by dividing eight businesses units into three product divisions, this reorganization had inadvertently caused Petroferm’s existing websites to become more inconsistent with respect to brand identity, customer/visitor usability and interaction, and the availability of certain product and service offerings.

Petroferm needed a consistent brand identity across all businesses and to improve brand recognition with customers. Additionally, they needed to enhance usability and consistency in order to help convert non-customers to customers as well enable existing customers to get the information they need more quickly. The following goals were to be addressed:

- Increase Sales
- Promote Branding
- Improve Customer Service
- Strengthen Competitiveness
- Enable Employee Productivity

The Solution:

New Leaf Technologies is providing a website reorganization and design as well as a content management system to facilitate the addition of new information and the maintenance of existing information. This will allow the propagation of information to the website without dedicated technical assistance.

A new Content Management System enables new business units to be added or removed with ease. A number of pages and subpages associated with a business unit are created or removed at once using a clear and simple interface. This allows the website to keep up with the frequent acquisitions and dissolutions of the various business units.

Technologies utilized include Microsoft Active Server Pages (“ASP”) web pages, SQL Server 2000 database, HTML/DHTML, JavaScript, and CSS.

Lambent Technologies

The Need:

The original website of Lambent Technologies Corporation was implemented as part of their parent company, Petroferm. Lambent’s evolution over the years into a leading provider in its industry led to the need for a more sophisticated website which focused highly on branding, customer service, and sales.

The Solution:

Lambent decided to invest in a professional, well-serviced, competitive and dynamic website which could improve their business practices and competitiveness in the online marketplace.

Since Lambent did not have a technical staff capable of efficiently designing, building or maintaining web-based applications, New Leaf provided an end-to-end solution: both a customer-facing website, and a content management system, which manages the content on the customer-facing site.

Due to the successful feedback from customers and internal staff of the Lambent website design, Petroferm has decided to partner with us to successfully design and implement the new public-facing website across all divisions in a partnership still going strong.

Technologies utilized include Microsoft Active Server Pages (“ASP”) web pages, SQL Server 2000 database, HTML/DHTML, JavaScript, and CSS.

Abelard Photography

The Need:

Frank and Megan Abelard--a father and daughter operation with two separate professional photography studios in two different states--both wanted an online presence to serve as a portfolio, information source on services and fees, and a means for their clients to easily view digital proofs.

Since Frank and Megan weren’t technically savvy in web design and development, it was important for them to find someone they could trust. Additionally, they wanted to keep development expenses to a minimum.

The Solution:

The Abelard Photography website is comprised of two sub-sites and a content management system, which manages the content, the photo galleries and client proofing galleries. A highly-praised drag-and-drop interface allows the photographers to manage their website and client photographs without knowing a single bit of HTML.

New Leaf felt it was particularly important to do whatever possible to minimize cost as requested. Though each photographer had different information to display, each site shared design elements, and an innovative Content Management System was created, capable of updating either website.

New Leaf built the solution through a collaborative relationship with Abelard Photography. A number of face-to-face meetings were held and included discussions on project goals, visitor experience, design considerations, usability, and information architecture.

Megan had a good sense as to the “look-and-feel” but couldn’t really put it into specifics. New Leaf helped her convey her ideas by reviewing and discussing many other photography websites where she pointed out what she liked and disliked about each—aspects such as color, content and image placement, and features. Through that technique, we arrived at the particular successful design.

Technologies utilized include Microsoft Active Server Pages (“ASP”) web pages, Microsoft Access database, HTML/DHTML, JavaScript, and CSS.

Fieldwork, Inc.

The Need:

Fieldwork tracked bids and confirmed projects using multiple Microsoft Excel worksheets. The information contained in these various spreadsheets was not integrated with the Fieldwork scheduling system or the Fieldwork QuickBooks accounting package. Fieldwork needed to consolidate the spreadsheet information into a database with a web-based interface to manage all project-related information by users from multiple locations.

The Solution:

New Leaf is currently engaged with Fieldwork in a multi-phased development engagement. New Leaf will deliver a secured web-based portal system which will allow all fieldwork data from remote offices to be compiled and managed in a single data repository. It is important that Fieldwork maintain the accuracy of client data as they add more applications to their integrated solution and so a robust database design will accommodate this.

A portal-style interface will help maintain the accuracy of client data and provide a mechanism with which Fieldwork can collect relevant pieces of information from different applications.

Additionally, Fieldwork clients expect up-to-date information in a timely manner; therefore, automated reports are being implemented in order to obtain standardized data. Integration with QuickBooks will allow access to all the original data eliminating duplicate data in multiple systems.

Technologies being utilized include Microsoft ASP.NET, Microsoft SQL Server 2000, Windows 2003 Server, SSL, IIS 6.0, HTML/DHTML, JavaScript, and CSS.

DogGone Days

The Need:

DogGone Days is a dog walking service provider in the Bartlett, Illinois community. The new business needed to establish a solid framework on which will evolve into a full-service Doggie Daycare business.

The Solution:

The website was designed and developed to assist the client in obtaining dog walking services for local communities surrounding Bartlett, Illinois, as well as establish a network of dog lovers who may also be interested in doggie daycare services in the future.

The website offers a fun, fresh, and clean design expressing the quality of the services provided. The colors for the website are earth-toned and environmental, which compliment our client's services offered.

Technologies utilized include Microsoft Active Server Pages (“ASP”) web pages, HTML/DHTML, JavaScript, and CSS.