The internet has redefined what doing business means to nearly every organization. It has played an instrumental role in transforming the world into one huge global market and creating the "digital economy." E-business is no longer a matter of choice but a necessity for companies to remain competitive today. The internet has created opportunities for companies to expand their markets, reduce cost, improve efficiency, increase customer satisfaction and collaborate with partners.

Business to business commerce is one such area in which companies can achieve many efficiencies, addressing areas such as:

• Product development
• Direct material procurement
• Supply chain planning and collaboration
• Fulfillment
• Transportation, distribution and operations
• Settlement payment
• Service management

With all the potential benefits of B2B commerce comes the complexity of the technology behind it. At New Leaf, we take pride in our ability to work with our clients to educate them in the considerations of the B2B Marketplace. We understand the importance of security in the right solution, the issues in integrating disparate internal and external systems and the role of content management.

Data-Driven Websites

As your business changes and your offerings evolve, your static web pages will remain just that: static. We can create a solution to allow your web presence to be a creative and dynamic view of your organization.

In conjunction with even the most simple content management solution, we can enable your staff to maintain your entire website without knowing one thing about coding in HTML. Instead, changes are made to the data source that drives the website, and the website automatically adjusts to reflect those changes. With a data-driven website, you can connect to and present live data from a variety of data sources.

A well-designed Data-Driven Website can address the following problems:

• Updating your website is difficult and takes too long
• Content is inaccurate or outdated, because the content creators can't update the website
• Your staff are not equipped with the tools to quickly and cost-effectively add new areas to your website
• Existing site structure doesn't enable reuse or sharing of web content while maintaining control of that content
• Existing website architecture isn't extensible or interoperable enough to integrate with existing back-end systems, business applications, and portals

Ask us for a free consultation to evaluate your current website and assess where you can expect the greatest value from a new solution.

E-Commerce

Increase your revenue by increasing the usability, performance, and capabilities of your existing site. If you’ve got metrics which point to the area of greatest need, we can take direct action on that with pinpoint accuracy. If you don’t have metrics, allow us to walk through your existing technology solution with you and share our assessment as to where an updated solution can serve you best.

We know that:

• An intuitive shopping cart greatly reduces the risk for shopping cart abandonment.
• A product catalog accessible by search engines can drive traffic to your online store.
• Data feed files allow you to provide data to Yahoo! Product Submit and Froogle e-commerce engines.
• Detailed statistics and reporting allow you to make better decisions about your product catalog and better understand your customer behavior.

We can help minimize the costs associated with e-commerce as well. Consider automating packing slip creation, invoice creation, and shipping label creation. Allow New Leaf to procure all the necessary security certificates or recommend the appropriate hosting solution. We can help you integrate your existing customer relationship management (CRM) tool with your e-commerce solution, or build new CRM capabilities into your existing e-commerce solution. With us as your solution provider, you’ll be able to leverage our extensive content management expertise to create product management capabilities for quick updates to your online catalog.

Content Management Systems

Managing the lifecycle of content can be complex. Whether you’re working with images, job postings, catalog data, internal documents, website copy, or anything else, we can help the process of authoring, approval, publishing, and information expiry--anywhere from a basic admin tool for a single user to a large-scale system involving different business units with varying roles. A custom content management system built for you will deliver the features you need that fit within the unique workflow of your organization

We will work with you to understand your current needs and how they fit within an extensible repository structure that can manage new types of content as they are needed by the organization.

As with all our solutions, we will help you understand how things like scalability, reliability, and infrastructure influence the solution’s design as we tailor it to your specific needs.

Database Development

Databases are one of the most powerful tools to enable businesses to effectively manage a large range of information efficiently. Well-designed databases can bring together all your business information, providing you with a simple way to maintain your data and use it to its full potential.

New Leaf has extensive experience in developing and implementing database systems for small and medium companies. We specialize in Microsoft SQL Server, but also have experience working with other systems including Oracle.

We understand each business has a unique set of requirements and objectives to follow. We will design and develop a database that will provide you and your organization with useful information to support your business initiative while adhering to best practices.

Branding

Branding is the intangible, but very real, value of words, graphics or symbols that are associated with your products or services. Successful branding creates a unique awareness and memory for your potential and existing customers, allowing you to stand out from the crowd. We like to consider a brand success for an organization being akin to your website as the top link on a results page of a Google search.

The impression created in the mind of the consumer is created at first contact and refined throughout the business relationship. This includes advertisements, logo design, web page design, business card design, fax cover sheets, brochures, proposals, invoices, and more.

At New Leaf, we like to build strong relationships with our clients and so their success is of utmost importance to us. As rock-solid as our technology solutions are, we know that there’s more to overall business success than software. That’s why we’ve partnered with design and brand talent who can assess your market positioning, your logo, and collateral such as your business cards and help update your materials giving you the prestige and professionalism your target market demands.